Trott , Paul . <br/><br/>
Innovation Management and New Product Development 

 - 1st ed . 
 - London :  Addison Wesley Longman ,  1998 . 
 - xv ,303 p . :  No . ;  24 cm . 
<br/><br/> Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8178081407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>658.575 T756i 1998