TY  - BOOK
AU  - Trott , Paul .
TI  - Innovation Management and New Product Development
SN  - 8178081407
U1  - 658.575 T756i 1998 
PY  - 1998///
CY  - London
PB  - Addison Wesley Longman
KW  - Product Management
N1  - Includes Index; Business Administration
ER  -