TY - BOOK AU - Malhotra, Naresh K. AU - Dash, Satyabhusan TI - Marketing Research : An Applied Orientation SN - 9789361594489 U1 - 658.83 M249m 2019 PY - 2019/// CY - India PB - Pearson KW - Marketing Research N1 - Include bibliography and index; Department of Business Administration N2 - Marketing, Research , Orientation ER -