TY  - BOOK
AU  - Blech, George E.
AU  - Belch, Michael A .
AU  - Purani, Keyoor.
TI  - Advertising and Promotion: an integrated marketing communications perspective
SN  - 9789354600807
U1  - 659.1 B427a 2021 
PY  - 2021///
CY  - Chennai
PB  - McGraw Hill Education
KW  - Advertising
KW  - Sales promotion
N1  - Includes Index; Business Administration
ER  -