Kotler, Philip. <br/><br/>
Principles of Marketing  

 - 19th ed. 
 - Uttar Pradesh :  Pearson Education,  2023. 
 - xxiv, 736p. :  pic, tab, ill, ;  28 cm. 
<br/><br/> Includes Index. 
<br/><br/>Includes Bibliographical Reference. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 K87p 2023