00666nam a22002417a 4500003000900000005001700009020001800026040001300044041001200057082002000069100002000089245002900109250001300138260004700151300004400198500002000242504004000262526002800302650001500330700002200345700003000367700002700397BD-ChIIU20261025020012.0  a9789357055215  cBD-ChIIU  aEnglish  a658.8 K87p 2023  aKotler, Philip.  aPrinciples of Marketing   a19th ed.  aUttar Pradesh :bPearson Education,c2023.  axxiv, 736p. :bpic, tab, ill, ;c28 cm.  aIncludes Index.  aIncludes Bibliographical Reference.  aBusiness Administration  aMarketing   aArmstrong, Gary .  aBalasubramanian, Sridhar.  aAgnihotri, Prafulla Y.