TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary .
AU  - Balasubramanian, Sridhar.
AU  - Agnihotri, Prafulla Y.
TI  - Principles of Marketing 
SN  - 9789357055215
U1  - 658.8 K87p 2023 
PY  - 2023///
CY  - Uttar Pradesh
PB  - Pearson Education
KW  - Marketing
N1  - Includes Index; Includes Bibliographical Reference; Business Administration
ER  -