Keegan, Warren J . <br/><br/>
Global Marketing Management 

 - 8th ed. 
 - Uttar Pradesh :  Pearson Education,  2017. 
 - xxviii, 476p. :  Tab, ill, ;  25 cm . 
<br/><br/> Includes Index, 
<br/><br/>
<br/><br/><label>ISBN: </label>9789332584327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 K26g 2017