TY  - BOOK
AU  - Keegan, Warren J .
AU  - Dutta, Gautam.
TI  - Global Marketing Management
SN  - 9789332584327
U1  - 658.8 K26g 2017 
PY  - 2017///
CY  - Uttar Pradesh
PB  - Pearson Education
KW  - Marketing Management
N1  - Includes Index; Business Administration
ER  -