TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Bernhardt, Kenneth L.
TI  - Principles of Marketing
SN  - 0-673-15486-6
U1  - 658.8/K51p 
PY  - 1983///
CY  - 
PB  - Scott Foreman & Company
KW  - Marketing
N1  - Department of Business Administration
N2  - Marketing
ER  -