TY  - BOOK
AU  - Kothar, Philip
TI  - Marketing Management: Analysis, Planning, Impletention, Control
SN  - 81-203-8077-8
U1  - 658.8/K87m 
PY  - 1994///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing Management
N1  - Department of Business Administration
N2  - Marketing, Management, Analysis, Planning, Impletention, Control
ER  -