TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michal J.
ED  - Bruce J, Walker
TI  - Fundamentals of Marketing
SN  - 0-07-113561-8
U1  - 658.8/S784f 
PY  - 1964///
CY  - New York
PB  - McGraw-Hill,Inc
KW  - Marketing
N1  - Department of Business Administration
N2  - Marketing, Fundamentals
ER  -