TY  - BOOK
AU  - Quelch, John A.
AU  - Siew,Meng kong
ED  - SweeHoon,Ang
TI  - Cases in marketing management and strategy : an Asia-Pacific perspective
SN  - 0-13-577057-2
U1  - 658.80095 Q3c 1996 
PY  - 1996///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing Management
N1  - Business Administration
ER  -