TY - BOOK AU - Luck, David J. AU - Rubin, Ronald S. TI - Marketing Research SN - 8120304845 U1 - 658.83 L941m 1987 23 PY - 1987/// CY - New Delhi PB - Prentice Hall of India Private Ltd. KW - Marketing Research N1 - Includes Index; Department of Business Administration ER -