TY  - BOOK
AU  - Burnett, John J.
TI  - Promotion Management
SN  - 81-7473-077-7
U1  - 658/B945p 
PY  - 1998///
CY  - Delhi
PB  - A.I.T.B.S. Publishers & Distributors
KW  - Promotion Management
N1  - Department of Business Administration
N2  - Promotion, Management
ER  -