TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Taylor, James R.
TI  - Marketing Research
SN  - 0-07-912252-3
U1  - 658.8/K51m 
PY  - 1996///
CY  - New York
PB  - Mc Graw Hill
KW  - Marketing
N1  - Department of Business Administration
N2  - Marketing, Research
ER  -