TY  - BOOK
AU  -  Parry, Mark E. (Mark Edward)
TI  - Strategic marketing management : a means-end approach
SN  - 0071589635
U1  - 658.8 P264s 2002 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
N1  - Business Administration
ER  -