TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global Marketing Management
SN  - 81-203-0959-6
U1  - 658.8/K26g 
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing Management
N1  - Department of Business Administration
N2  - Marketing Research
ER  -