TY  - BOOK
AU  - mcgrown k.l
TI  - Marketing Research: Text & Case
SN  - 0-316-5592-88
U1  - 658.8/M496m 
PY  - 1979///
CY  - Boston
PB  - Little Brown & Company
KW  - Marketing Research
N1  - Department of Business Administration
ER  -