TY  - BOOK
AU  - Cowell, Donald W.
TI  - The Marketing of Services
SN  - NIL
U1  - 380.1/C874t 
PY  - 1984///
CY  - 
PB  - Heinemann Professional Publishing
KW  - Marketing
N1  - Department of Business Administration
N2  - The Marketing, Services
ER  -