TY  - BOOK
AU  - Boyd, Harper W.
AU  - Ralph, Westfall
TI  - Marketing Research Text & Cases
SN  - 81-85386-16-1
U1  - 658.83/B789m 
PY  - 0000///0
CY  - Delhi
PB  - A.I.T.B.S. Publishers & Distributors
KW  - Marketing Research
N1  - Department of Business Administration
N2  - Marketing Research, Cases
ER  -