TY  - BOOK
AU  - Loudon, David L.
AU  - Della Bitta, Albert J.
TI  - Consumer Behavior
SN  - 0-07-038767-2
U1  - 658.8342/L886c 
PY  - 1993///
CY  - 
PB  - McGraw-Hill
KW  - Consumer Behavior
N1  - Department of Business Administration
ER  -