TY  - BOOK
AU  - Berkowitz, Eric N.
AU  - Roger A, Kerin
TI  - Marketing
SN  - 0-256-18968-4
U1  - 658.8/B512m 
PY  - 1986///
CY  - Boston
PB  - Irwin
KW  - Marketing
N1  - Department of Business Administration
N2  - Marketing
ER  -