TY  - BOOK
AU  - rerreault jr phd william d
AU  - mc carthy
TI  - Essentials of Marketing
SN  - 0-256-09323-7
U1  - 658.8/P455e 
PY  - 1979///
CY  - Boston
PB  - Irwin Inc.
KW  - Marketing
N1  - Department of Business Administration
N2  - Essentials, Marketing
ER  -