TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 81-203-1609-6
U1  - 658.8/K87m 
PY  - 2001///
CY  - New Delhi
PB  - Prentice Hall of India Private Ltd.
KW  - Marketing Management
N1  - Department of Business Administration
ER  -