TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing Research
SN  - 0-13-013162-8
U1  - 658.83/M249m 
PY  - 1999///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing Research
N1  - Department of Business Administration
N2  - Marketing,Research
ER  -