TY  - BOOK
AU  - Payne, Adrian
TI  - The Essence of Services Marketing
SN  - 81-203-0914-6
U1  - 658.8/P346t 
PY  - 1993///
CY  - New Delhi
PB  - Prentice Hall of India Private Ltd.
KW  - Services Marketing
N1  - Department of Business Administration
N2  - Services, Marketing
ER  -