Cateora, Philip R. <br/><br/>
International Marketing 

 - 11th ed. 
 - Boston :  Mc Graw Hill,  c2002. 
 - xxv, 693 p. :  ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> International, Marketing, Management 
<br/><br/>
<br/><br/><label>ISBN: </label>0256259828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848 C357i 2002