TY  - BOOK
AU  - Malcom, McDonaldma
TI  - Marketing Plans, How to prepare them, How to use them
SN  - 81-7649-094-6
U1  - 658.8/M479m 
PY  - 1999///
CY  - New Delhi
PB  - Viva Books Private Ltd.
KW  - Marketing
N1  - Department of Business Administration
N2  - Marketing, Plans
ER  -