TY  - BOOK
AU  - Cravens, David W
AU  - Piercy, Nigel F.
TI  - Strategic marketing
SN  - 0256261253
U1  - 658.8 C898s 2006 
PY  - 2006///
CY  - India
PB  - McGraw-Hill
KW  -  
KW  - Strategic Marketing
KW  - Management
N1  - Business Administration
N2  - Management
ER  -