TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management: Building, Measuring & Managing Brand Equity
SN  - nill
U1  - 658.4012/K29s 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hall of India Private Ltd.
KW  - Strategic Brand Management
N1  - Department of Business Administration
ER  -