TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services Marketing: People, Technology & Strategy
SN  - 81-7808352-3
U1  - 658.8/L897s 
PY  - 2001///
CY  - India
PB  - Pearson Education Asia
KW  - Services Marketing
N1  - Department of Business Administration
ER  -