Zeithaml, Valarie A. <br/><br/>
Services marketing : integrating customer focus across the firm 

 - New Delhi  Tata McGraw-Hill Publishing Company Ltd.  2003 
 - 668  Yes  26 
<br/><br/>
<br/><br/><label>ISBN: </label>0-07-247242-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 Z48s 2003