TY  - BOOK
AU  - Kothar, Philip
AU  - Keller, Kevin Lane
TI  - Marketing Management
SN  - nil
U1  - 658.8/K87m 
PY  - 2006///
CY  - Singapore
PB  - Pearson Education
KW  - Marketing Management
N1  - Department of Business Administration
N2  - Marketing, Management
ER  -