Malhotra, Naresh K. Marketing Research An Applied Orientation - 6th ed. - Delhi Pearson Prentice Hall 2010 - xxxi,858,A-12,N-31,C-1,I-22 Yes 28 Marketing, Research , Orientation ISBN: 978-81-317-2317-3 Subjects--Topical Terms: Marketing Research Dewey Class. No.: 658.83 M249m 2010