TY - BOOK AU - Malhotra, Naresh K. AU - Dash, Satyabhusan TI - Marketing Research An Applied Orientation SN - 978-81-317-2317-3 U1 - 658.83 M249m 2010 PY - 2010/// CY - Delhi PB - Pearson Prentice Hall KW - Marketing Research N1 - Business Administration N2 - Marketing, Research , Orientation ER -