| 000 | 01156pam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 3416933 | ||
| 003 | BD-ChIIU | ||
| 005 | 20161219123916.0 | ||
| 008 | 900712s1991 iluaf b 001 0 eng | ||
| 010 | _a 90044246 | ||
| 020 | _a0256082049 | ||
| 040 |
_aDLC _c BD-ChIIU _dDLC |
||
| 050 | 0 | 0 |
_aHF5415 _b.E65 1991 |
| 082 | 0 | 0 |
_a658.82/E58p _220 |
| 100 | 1 | _aEngel, James F. | |
| 245 | 1 | 0 |
_aPromotional strategy : _bmanaging the marketing communications process / _cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | _a7th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1991. |
||
| 300 |
_axxv, 753 p., [12] p. of plates : _bill. (some col.) ; _c24 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 738-739) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWarshaw, Martin R. | |
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c12934 _d12934 |
||