000 | 00776nam a22002657a 4500 | ||
---|---|---|---|
999 |
_c16853 _d16853 |
||
003 | BD-ChIIU | ||
005 | 20230729020002.0 | ||
008 | 180119b2013 ii ||||| |||| 00| 0 eng d | ||
020 | _a9870273779414 | ||
020 | _a0273779419 | ||
040 |
_cBD-ChIIU _dBD-ChIIU |
||
041 | _aEnglish | ||
082 |
_a658.4012 _bK29s 2013 |
||
100 | _aKeller, Kevin Lane | ||
245 |
_aStrategic Brand Management _bBuilding, Measuring and managing Brand Equity |
||
250 | _a4th ed. | ||
260 |
_aIndia : _bPearson Education _cc2013. |
||
300 |
_a586p. : _bpics. ; figs. ; grapghs ; _c24 cm. |
||
500 | _aIncludes index. | ||
590 | _aMd. Nurul Islam 11.3.2020 | ||
650 | _aManagement | ||
650 | _aBrand Management | ||
650 | _aStrategic Management | ||
942 |
_2ddc _cBK _03 |