000			02256cam a22002774a 4500
999			_c18162 _d18162
001			0000888
003			BD-ChIIU
005			20190222160554.0
008			120203s2012 enka b 001 0 eng
020			_a9780273743610000
020			_a9780273743610
040			_aDLC _cDLC _dBD-ChIIU
050	0	0	_aHF5415.13 _b.M35224 2012
082	0	0	_a658.8 _223 _bK87p 2012
245	0	0	_aMarketing management / _cPhilip Kotler ... [et al.].
250			_a2nd ed.
260			_aHarlow, England ; _aNew York : _bPearson, _c2012.
300			_axxxix, 1022 p. : _b. col. ill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPreface -- Acknowledgements -- Publisher's acknowledgements -- Introduction to marketing -- Understanding marketing management within a global context -- Developing marketing strategies and plans -- Managing digital technology in marketing -- Capturing marketing insights -- The changing marketing environment and information management -- Managing market research and forecasting -- Analysing consumer markets -- Analysing business markets -- Dealing with competition -- Connecting with customers -- Seeking and developing target marketing differentiation strategies -- Creating customer value, satisfaction and loyalty -- Building strong brands -- Creating and managing brands and brand equity -- Digital and global brand management strategies -- Designing, developing, and managing market offerings -- Shaping the market offering -- Designing, developing and managing market offerings -- Introducing new market offerings -- Developing and managing pricing strategies -- Delivering value -- Designing and managing integrated marketing channels and global value networks -- Managing process, people, and physical evidence at the consumer interface -- Communicating value -- Designing and managing marketing communications -- Managing mass and personal communications -- Managing marketing implementation and control -- Implementing marketing management -- Managing marketing metrics -- Glossary -- Name index -- Organisation and brand index.
590			_6Abdur Rahim
650		0	_aMarketing _zEurope _xManagement.
650		0	_aMarketing _xManagement.
700	1		_aKotler, Philip.
942			_2ddc _cBK