000 00792nam a22002777a 4500
999 _c19883
_d19883
003 BD-ChIIU
005 20231112020003.0
008 180119b2013 ii ||||| |||| 00| 0 eng d
020 _a9789332542204
040 _cBD-ChIIU
_dBD-ChIIU
041 _aEnglish
082 _a658.4012 K29s 2019
100 _aKeller, Kevin Lane
245 _aStrategic Brand Management :
_bBuilding, Measuring and managing Brand Equity
250 _a4th ed.
260 _aIndia :
_bPearson Education,
_c2013.
300 _axxix 586p. :
_bill. ;
_c26 cm.
500 _aIncludes index.
526 _aBusiness Administration
590 _aRid'wanul Hoque
650 _aManagement
650 _aBrand Management
650 _aStrategic Management
700 _aJacob, Isaac
942 _2ddc
_cBK
_04