000 | 00792nam a22002777a 4500 | ||
---|---|---|---|
999 |
_c19883 _d19883 |
||
003 | BD-ChIIU | ||
005 | 20231112020003.0 | ||
008 | 180119b2013 ii ||||| |||| 00| 0 eng d | ||
020 | _a9789332542204 | ||
040 |
_cBD-ChIIU _dBD-ChIIU |
||
041 | _aEnglish | ||
082 | _a658.4012 K29s 2019 | ||
100 | _aKeller, Kevin Lane | ||
245 |
_aStrategic Brand Management : _bBuilding, Measuring and managing Brand Equity |
||
250 | _a4th ed. | ||
260 |
_aIndia : _bPearson Education, _c2013. |
||
300 |
_axxix 586p. : _bill. ; _c26 cm. |
||
500 | _aIncludes index. | ||
526 | _aBusiness Administration | ||
590 | _aRid'wanul Hoque | ||
650 | _aManagement | ||
650 | _aBrand Management | ||
650 | _aStrategic Management | ||
700 | _aJacob, Isaac | ||
942 |
_2ddc _cBK _04 |