000 00721nam a22002537a 4500
003 BD-ChIIU
005 20251117132646.0
020 _a9789356062665
040 _cBD-ChIIU
_dBD-ChIIU
041 _aEnglish
082 _a658.8 K87m 2021
100 _aKotler, Philip
245 _aMarketing Management
250 _a6th ed.
260 _aIndia: Pearson, 2024
300 _axxxiii, 596 p.: ill. ; pics., figs., tabs., 26 cm.
504 _aIncludes bibliographical references and indexes
526 _aBusiness Administration
590 _aTarik Aziz
650 _aMarketing
651 _aIndia
700 _aKeller, Kevin Lane
_aChernev, Alexander
_aSheth, Jagdish N.
_aShainnesh, G.
942 _2ddc
_cBK
_n0
999 _c21841
_d21841