Advertising and Promotion :
Belch, George E.
Advertising and Promotion : An Integrated Marketing Communications Perspective - 8th ed. - New Delhi: McGraw-Hill Irwin, c2009. - xxii,836 p. : Pic, Tab, Fig ; 21 cm.
Includes Bibliographical References and Indexes.
English
9780071284400
659.1 / B427a 2009
Advertising and Promotion : An Integrated Marketing Communications Perspective - 8th ed. - New Delhi: McGraw-Hill Irwin, c2009. - xxii,836 p. : Pic, Tab, Fig ; 21 cm.
Includes Bibliographical References and Indexes.
English
9780071284400
659.1 / B427a 2009