Advertising and Promotion : (Record no. 18855)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChIIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230709020005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190917b2009 ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071284400 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-ChIIU |
| Modifying agency | BD-ChIIU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | B427a 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion : |
| Remainder of title | An Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,836 p. : |
| Other physical details | Pic, Tab, Fig ; |
| Dimensions | 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliographical References and Indexes. |
| 546 ## - | |
| -- | English |
| 590 ## - LOCAL NOTE (RLIN) | |
| Cataloger Name | Md. Rabiul Hasan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total checkouts | Total renewals | Date last checked out | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57706 | 17/09/2019 | 17/09/2019 | Books | ||||||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57695 | 20/01/2021 | 17/09/2019 | Books | 1 | 2 | 24/01/2020 | |||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57696 | 17/09/2019 | 17/09/2019 | Books | ||||||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57698 | 24/01/2020 | 17/09/2019 | Books | 1 | 2 | 24/01/2020 | 09/03/2020 | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57699 | 17/09/2019 | 17/09/2019 | Books | ||||||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57697 | 17/09/2019 | 17/09/2019 | Books | ||||||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57705 | 26/05/2023 | 17/09/2019 | Books | 1 | 06/05/2023 | ||||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57704 | 30/10/2019 | 17/09/2019 | Books | 1 | 1 | 30/10/2019 | 29/11/2019 | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57703 | 10/01/2021 | 17/09/2019 | Books | 1 | 2 | 27/01/2020 | |||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57702 | 17/09/2019 | 17/09/2019 | Books | ||||||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57701 | 15/07/2023 | 17/09/2019 | Books | 1 | 2 | 06/05/2023 | |||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | General stacks | 17/09/2019 | IIUC Dhaka Campus Library | 659.1 B427a 2009 | 57700 | 21/07/2023 | 17/09/2019 | Books | 2 | 2 | 08/07/2023 |