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International Islamic University Chittagong

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1. Books
Advertising & Promotion Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw Hill 1987
Availability: Items available for reference: IIUC Central Library: Not for loan (1)Call number: 659.1/R831a.

2. Books
Advertising Excellence by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill 1995
Availability: Items available for loan: IIUC Central Library (1)Call number: 659.1/B783a. Items available for reference: IIUC Central Library: Not for loan (1)Call number: 659.1/B783a.

3. Books
Contemporary Advertising by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA McGraw-Hill 1982
Availability: Items available for loan: IIUC Central Library (1)Call number: 659.1/A681c. Items available for reference: IIUC Central Library: Not for loan (1)Call number: 659.1/A681c.

4. Books
Advertising by
Edition:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Prentice Hall 1998
Availability: Items available for loan: IIUC Central Library (4)Call number: 659.1/W453a, ... Items available for reference: IIUC Central Library: Not for loan (1)Call number: 659.1/W453a.

5. Books
Advertising and Promotion: An Integrated Marketing Communications Perspective by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Tata McGraw-Hill Publishing Company Ltd. 2006
Availability: Items available for loan: IIUC Central Library (56)Call number: 659.1 B427a 2004, ... Items available for reference: IIUC Central Library: Not for loan (1)Call number: 659.1 B427a 2004. Not available: IIUC Central Library: Checked out (6).

6. Books
Advertising Management by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India Private Ltd, 2001
Availability: Items available for loan: IIUC Central Library (1)Call number: 659.1/B328a 1996. Items available for reference: IIUC Central Library: Not for loan (1)Call number: 659.1 B328a 1996.

7. Books
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Availability: Items available for loan: IIUC Central Library (1)Call number: 659.1/G964a.

8. Books
Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1991
Availability: Items available for loan: IIUC Central Library (1)Call number: 658.82/E58p.

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