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Advertising and Promotion: An Integrated Marketing Communications Perspective

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York Tata McGraw-Hill Publishing Company Ltd. 2006Description: 778 Yes 24 cmISBN:
  • 0-07-058194-0
Subject(s): DDC classification:
  • 659.1 B427a 2004
Summary: Advertising, Promotion, Integrated, Marketing, Communications, Perspective
Item type: Books
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Advertising, Promotion, Integrated, Marketing, Communications, Perspective

Business Administration

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