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Strategic Brand Management

Strategic Brand Management Building, Measuring, and Managing Brand Equity - 1st ed. - India : Pearson 2008 - 714p. :

Includes index.

ISBN: 9788131719770

Subjects--Topical Terms:
Management
Brand Management
Brand Equity Management

Dewey Class. No.: 658.4012 / K29s 2008

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International Islamic University Chittagong

Strategic Brand Management