Strategic Brand Management (Record no. 19122)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChIIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200308162000.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131719770 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BD-ChIIU |
| Modifying agency | BD-ChIIU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | K29s 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relationship | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| Remainder of title | Building, Measuring, and Managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 714p. : |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Cataloger Name | Md. Nurul Islam |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Equity Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57888 | 03/03/2020 | 03/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57889 | 03/03/2020 | 03/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57890 | 03/03/2020 | 01/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57891 | 03/03/2020 | 01/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57893 | 03/03/2020 | 01/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57894 | 03/03/2020 | 01/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57895 | 03/03/2020 | 01/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57896 | 03/03/2020 | 01/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57897 | 03/03/2020 | 01/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57898 | 03/03/2020 | 01/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57899 | 03/03/2020 | 01/03/2020 | Books | ||||
| Dewey Decimal Classification | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57892 | 15/04/2022 | 01/03/2020 | Books | ||||
| Dewey Decimal Classification | Not for loan | Non-fiction | IIUC Central Library | IIUC Central Library | 01/03/2020 | MBA Major Books | 658.4012 K29s 2008 | 57887 | 03/03/2020 | 01/03/2020 | Books |