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Strategic Brand Management :

Keller, Kevin Lane

Strategic Brand Management : Building, Measuring and managing Brand Equity - 4th ed. - India : Pearson Education, 2013. - xxix 586p. : ill. ; 26 cm.

Includes index.

ISBN: 9789332542204

Subjects--Topical Terms:
Management
Brand Management
Strategic Management

Dewey Class. No.: 658.4012 K29s 2019

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International Islamic University Chittagong

Strategic Brand Management :