Strategic Brand Management : (Record no. 19883)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00792nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChIIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231112020003.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | BD-ChIIU |
| Modifying agency | BD-ChIIU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 K29s 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management : |
| Remainder of title | Building, Measuring and managing Brand Equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix 586p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Business Administration |
| 590 ## - LOCAL NOTE (RLIN) | |
| Cataloger Name | Rid'wanul Hoque |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total checkouts | Total renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not for loan | IIUC Central Library | IIUC Central Library | General stacks | 01/11/2022 | Modern Library Dhaka | 699.00 | 658.4012 K29s 2019 | 93341 | 03/01/2023 | 03/01/2023 | Books | ||||||
| Dewey Decimal Classification | Not for loan | IIUC Central Library | IIUC Central Library | General stacks | 01/11/2022 | Modern Library Dhaka | 699.00 | 658.4012 K29s 2019 | 93342 | 03/01/2023 | 03/01/2023 | Books | ||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | General stacks | 01/11/2022 | Modern Library Dhaka | 699.00 | 658.4012 K29s 2019 | 93343 | 03/01/2023 | 03/01/2023 | Books | |||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | General stacks | 01/11/2022 | Modern Library Dhaka | 699.00 | 658.4012 K29s 2019 | 93344 | 03/01/2023 | 03/01/2023 | Books | |||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | General stacks | 01/11/2022 | Modern Library Dhaka | 699.00 | 658.4012 K29s 2019 | 93345 | 03/01/2023 | 03/01/2023 | Books | |||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | General stacks | 01/11/2022 | Modern Library Dhaka | 699.00 | 658.4012 K29s 2019 | 93346 | 03/01/2023 | 03/01/2023 | Books | |||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | General stacks | 01/11/2022 | Modern Library Dhaka | 699.00 | 658.4012 K29s 2019 | 93347 | 03/01/2023 | 03/01/2023 | Books | |||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | General stacks | 01/11/2022 | Modern Library Dhaka | 699.00 | 658.4012 K29s 2019 | 93348 | 03/01/2023 | 03/01/2023 | Books | |||||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | General stacks | 01/11/2022 | Modern Library Dhaka | 699.00 | 658.4012 K29s 2019 | 93349 | 08/12/2023 | 03/01/2023 | Books | 2 | 2 | 11/11/2023 | ||||
| Dewey Decimal Classification | IIUC Central Library | IIUC Central Library | General stacks | 01/11/2022 | Modern Library Dhaka | 699.00 | 658.4012 K29s 2019 | 93350 | 13/10/2023 | 03/01/2023 | Books | 1 | 22/09/2023 |