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Principles of Marketing

Kotler, Philip.

Principles of Marketing - 19th ed. - Uttar Pradesh : Pearson Education, 2023. - xxiv, 736p. : pic, tab, ill, ; 28 cm.

Includes Index.

Includes Bibliographical Reference.

ISBN: 9789357055215

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 K87p 2023

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Principles of Marketing